Business nonprofit group Reality in Promoting has accused Kim, Khloé and Kourtney Kardashian and Kylie and Kendall Jenner of not effectively disclosing commercial relationships with brand names they post about on social media. Truth in Advertising examined around 500 posts on each of the Kardashian sisters’ Instagram accounts and observed additional than one hundred posts in just about every account that failed to correctly disclose the posts had been paid adverts. Pointing out that disclosures for sponsored social media posts are expected by federal law, the group sent a letter to the Kardashian asking them to contain an “#ad” disclosure in all their paid Instagram posts. The nonprofit Reality in Promoting has brought troubles surrounding right disclosures of paid influencer posts on social media into the mainstream by spotlighting the practices of the Kardashian clan.
The news comes as the FTC has been increasingly cracking down on failures to disclose business relationships in paid influencer posts. “We’ve been interested in deceptive endorsements for decades and this is a new way in which they are appearing,” Michael Ostheimer, the FTC Ad Practice Division’s deputy, recently advised Bloomberg. “We feel shoppers place stock in endorsements and we want to make absolutely sure they are not becoming deceived.” Earlier this 12 months, the FTC came down on Warner Bros.. Lord & Taylor, and gaming network Machinima for operating influencer advertising and marketing efforts on YouTube and Instagram that didn’t include proper disclosures.
These moves indicate that the FTC is placing the onus on the brand names — and not the influencers — in creating sure that sponsored social campaigns consist of the proper disclosures. The Kardashians might be the most high profile influencers to appeal to awareness more than failures to disclose paid relationships, but they are undoubtedly not the initially. Research by influencer marketing and advertising firm SheSpeaks discovered that 25% of influencers have been asked by manufacturers to not disclose paid posts, though 95% reported building it a level to effectively disclose brand relationships in sponsored posts.