Kanye West has dreams of breaking into a new marketplace


Kanye West — rapper, husband of Kim Kardashian, trend designer, expert Tweeter — desires to style and design merchandise for an unlikely destination: Ikea. “I have to work with Ikea – make furnishings for interior design and style, for architecture,” West stated to BBC.

Namely, he informed BBC that he could think about university college students wanting him to layout ” a minimalist apartment within of a college dorm.” “‘ Yo Ikea, let Kanye to generate, let him to make this factor simply because you know what, I want a bed that he helps make, I want a chair that he make.'” Who would not want to sit on a Kanye West chair whilst downing Swedish meatballs? Even though Ikea could not look almost as prestigious as his very high-priced Yeezy line.

West has been on the street to creating his items much more obtainable to the mass market, first of all by dropping the charges of his line. and additional recently, with the expansion of his partnership with Adidas.

Basically, Kanye West seems to want to dominate the retail sphere, and he very nicely may be suited to do so. Earlier this 12 months, he tweeted some acceptable concepts about the retail and style industries. SEE ALSO: Kanye West summed up the retail industry’s biggest challenge in one tweet

 

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