Sandler tells that Kardashian’s prepare for releasing this phone seems to be “all extremely calculated,” as it was posted to Snapchat on Sunday, July 17, the very same evening that the “Renowned” video was a crucial story line on E!’s Retaining Up With the Kardashians. In the snaps, Swift, 26, appears to be Ok with West, 39, singing about her, although she wrote on Instagram after the recordings were released that she hadn’t recognized the rapper would refer to her in the tune as “that bitch.” (The complete lyric in from the the Lifestyle of Pablo song reads, “I really feel like me and Taylor nonetheless may have sex / Why? I made that bitch popular.”) But could Kardashian’s prepare in the long run backfire?

Sandler believes that in the quick phrase, the snaps “harm Taylor’s brand” and make the “Wildest Dreams” singer “seem terrible,” whilst “drawing attention to [Kim’s] own brand and due to the fact of the timing, also drawing men and women to her display [ KUWTK ].” But Sandler believes that the public might in the end flip on Kardashian, 36, and get a adverse view of her decision to publish the snaps. “I assume in the prolonged run, it will wind up taking a unfavorable toll on Kim’s brand,” Sandler says. “I consider this is a form of bullying, and that Kim will come out wanting like she’s attempting to bully Taylor. I also believe age plays a position in this. Kim is significantly older than Taylor, and there is the expectation that she is far more mature and shouldn’t be finding into these fights with a person so significantly younger than she is.” “I consider each Taylor and Kim are wonderful businesswomen, and each are extremely calculated in their selections, but I consider this is a undesirable 1 on Kim’s part, in the long run,” the branding maven continues.

As for why Kardashian opted to use Snapchat to share the recording, Sandler believes she picked it because a lot of of Swift’s followers are devoted users of the app. Relive When Kendall, Kylie Jenner Lip-Synced Taylor Swift How and Why Kimye Plotted the Taylor Swift Tape Reveal Chris Brown: Taylor and Kim Need to ‘Shut the F–k Up’ “Snapchat [consumers’] ages are the 12ጤ demographic, and that’s Taylor’s main audience, so I think that Kim was striving to reach a younger audience with this,” the guru good reasons. “Snapchat is the fastest increasing social media out there — they are the bar these days that Facebook was 5 years ago.

Kim is aware of this, and this is why it’s clever to go with the snap.” Us. Will Kim Kardashian or Taylor Swift be more negatively impacted by this spat?