Adidas Expands Partnership with Kanye West For New Line Past Yeezys

Kanye West is in it for the lengthy haul with Adidas. The sportswear business announced Wednesday morning (June 29) that it would be expanding its partnership with the rapper-cum-designer to launch adidas + Kanye West, an athleisure line comprised of footwear, apparel and accessories. The extended partnership arrives following West unveiled his Adidas sneaker, the Yeezy 750 Increase, final 12 months. Only 9,000 pairs of the $350 gray suede sneaks were launched in January, even though the kicks could promote for thousands on eBay. Kanye West’s Yeezy Season three Occasion: A Vogue Present All Its Own In accordance to the Wall Street Journal. ‘Ye hopes to get his sneakers on main league basketball and football players, even evaluating his stage antics to athletic prowess. “I’m not just a musician singing in front of a mic, we are operating, jumping, we’re receiving harm,” West explained. “We’re in the same arenas that the ballplayers play in.” There could also be possible Adidas + Kanye West retail merchants in the works, though the organization says that is but to be determined.

Observe Kanye West’s Jokey ‘Shoe of the Year’ Award Acceptance Speech West, who landed the “Sneaker of the Yr” award at the F ootwear News Achievement Awards in December, also induced sneakerhead hysteria with the release of the Yeezy Enhance 350 this yr.

His foray into trend and design and style has also produced his own line, Yeezy Season three, which he unveiled at a substantial style demonstrate and listening event at New York’s Madison Square Garden in February for his eighth studio energy The Lifestyle of Pablo.